It is quite lovely to watch the whole of the new Amul advertisement that is promoting its wide range of dairy products. It depicts the present scenario of the modern Indian family that wholly relies upon the Amul diary products in the everyday life but what caught my attention while watching this ad is the pathetic and lazy facet of the modern parents who are least wiling to prepare good and healthy food and breakfast for their child and tend to pack mere breads and cheese slice in the lunch box of the child and that's everyday! huh! It kept me wondering; is the advertisement unknowingly showing the true picture of the modern nuclear family? The advertisement very well shows the much havoc in the parents; of waking up early to prepare the child for the school. This ad on the one side made me feel good about the sensibility of the little boy who understands his parents' lazy and tiring attitude but on the other hand it also made me feel sad about the "not pleasing" behaviour of the parents who keep on shifting their responsibilities and pointing out fingers on each other. A child is a biggest responsibility for both of the parents, a child's up bringing is not a casual thing but it demands a lot of hard-work and concern of the parents. Parents need to take care of the child in all the circumstances no matter how much are they tired or lazy, and moreover giving the child a healthy and nutritious diet is the foremost requirement for the good growth of the child.
