Sir/Madam, I am a student pursuing MBA .My project on consumer buying behaviour requires some expert opinions on preferences in buying food & non-food items. [Food items like processed food products (biscuit, noodles, soft drinks, chocolates etc. , Non food items like shampoos, soaps , detergents, Floor cleaners, toothbrush, candles etc. ] I will be grateful if you could spent your valuable time on sharing your insights on the topics below: 1)The consumers' criteriafor buying Food items, Personal care, Cleaning agents, Household items. 2)Are consumers Brand conscious/Price sensitive for Food items, Personal care, Cleaning agents, Household items. 3)Do consumers associate brand with higher quality for Food items, Personal care, Cleaning agents, Household items. Thanks in advance, Deepak R P