The problem of chapped lips is very common. The good part is that they are as curable as they are common. Exfoliate your lips before applying the chap stick/ lip-balm. This will make the lip balm effective. Lip sticks can be extremely drying so apply some lip balm before applying them. This will also give a natural shine to your lips. Aloe vera is a very good solution for dry lips. It moisturizes the lips and acts as a healing agent in case of cracked lips.