consumer buying behaviour denotes buyer’s frame of mind.It’s quite common that almost all of us across the globe buy anything almost on a daily basis. It may be anything, ranging from a pin to an elephant or even an aircraft. Can you say the reason behind your purchase of the red shirt instead of the adjacent maroon one yesterday? Surely you can’t! Not me also! To be precise, it’s the result of consumer buying behavior that does differ from one person to another. Do you agree? Perhaps not and this does stem from sheer ignorance. Well, the situation is getting hotter; let’s get more specific. Consumer Buying behavior, if truth be told, does denote the choice, acquisition and utilization of goods along with services for the contentment of desires of consumers. Keep in mind that an assortment of processes does remain involved in the consumer behavior. In the beginning the consumer makes every effort to find out or discover what goods he would wish to munch through, and after that he does opt for only those commodities that pledge greater convenience. What’s next then? The instant selection of commodities get final, the consumer makes an estimation of the available money which he or she can expend. Towards the end, the very consumer does evaluate the existing prices of commodities, adopts the crucial decision with regard to the commodities he should make use of. You may term all these as too simple. Well, in the meantime, an assortment of other factors does influence the acquisition of the consumer. These include cultural, personal, social and certainly psychological. It is to be remembered always that a human being is a social animal also and does not come from the forest. Hence, his or her each and every activity is influenced by the surrounding environment. India consumer survey : In general, an Indian happens to be soft, decent and votary of tranquility and stability. For that reason, his or her every predilection or liking does denote the same frame of mind. You can’t expect the same from a person living in a country going through civil war for decades.
In India there have been quite a few developments. In the generation of today, every member of the family is working and having his or her own spending criteria. Earlier people were more towards saving, now too the thought has not changed completely but it has surely got reformed. Now since every member is working and earning, people buying capacity has increased and the reasons behind this act are many. These reason forms reflect their buying behavior. What one is luxury for him or her can be sheer need for the other. Hence the buying behavior depends on the person’s need, the budget and then the benefits they will draw from them. For some there culture, region and status also plays an important role. Therefore it will always vary from person to person.
the consumer behavior changes depending upon how the economy of the nation is and how are the earning capacities of the individuals. with the upcoming days people are earning more and more and are shifting to a lifestyle of comfort and luxury. so the paradigm has shifted from mere existence on basic amenities to the HI-FI gadgets and luxuries.
the consumer buying behavior is changing as people are earning more and more. the expenditure has become more and more on other non basic amenities. people are buying more products if the economy is more robust and prices are under control. people have shifted to more complicated life and so the buying nature has increased
consumers are increasing day by day as the population and trends are changing.. even the markets are spreading with franchises opening their outlets in many areas and so access of commodities to public has become more easy which is also one of the main reason for steep rise in consumption pattern.
The buying behavior is ought to change for the way of living of people have changed. People want more and more accessories and articles to make their living. Even the incomes of people have increased and so has the purchase capacity. For this very reason we can notice the retail market boom which wouldn't have happened unless the consumption capacity was increased.
Consumption in India has been increasing drastically, owing to the fact that number of people and India's per capita has increased significantly. Not only this, even the pattern of consumption has increased. People are shifting towards online shopping instead of going to the usual brick and motor markets.
I personally feel the cost of living in India has increased a lot. Everything has increase in its price. Going to the stores and shopping is really difficult. I mostly prefer online shopping. It is the easiest way to get whatever we need with lesser cost.
