Style, budget (which includes price, mileage, maintenance), availability of spare parts and servicing, for me and many friends I know. It differs from person to person.
Hey Raj Today's youth want stylish, sporty and good looking car so I think they would like to have cars like Maruti Swift Maruti Swift Dezire Mahindra XUV500 Fortuner
Times have changed and so have the priorities of cars. I'd go with cars like Hyundai i10, Getz, Chevrolet Beat, Maruti Swift, Ritz and Nissan Micra. These are compact and sporty looking cars which would suit the youth. Moreover these have advantages on roads as well due to the facts that these are easy to get through traffic, easy to park, powerful engines and offer economic drive.
