The youth of today wants to look and present themselves as being the most sophisticated members of the society and in order to accomplish this they have set certain criteria for them that make them a part of that "modern-sophisticated genre". Wearing branded clothes is one of the prime criteria of this so called modern genre. And in the shed of this ever increasing liking and demand for branded clothes the commercial brands are also making their profits day by day. Actually the fact is that the youth has set false beliefs that make them to believe in the supremacy of branded clothes over their highly sophisticated thoughts and ideas. They feel inferior in front of their friends and colleagues when they do not wear branded clothes as if it is not their attitude but their branded clothes will make them amiable among the friends and others. In reality it is not at all the necessity which the youth thinks to be, the necessity is to make a drastic shift into the "thinking and beliefs". There is an absolute necessity to raise the level of the thoughts and ideas and not the expenditure over certain brands of clothes.
